Shoreline Media Marketing Solutions. The Shoreline Process
What’s new in the marketing world today? What can we do to help build our clients businesses up? What new social sites can we integrate?
These are just a few questions we ask ourselves everyday. We are constant researching what we can do to make things better as the internet and marketign world grows.
Before Shoreline Media Marketing Solutions starts any web, marketing, social media, etc. project we meet with the client to go over exactly what they are looking for. Do they have a website already? If yes What’s wrong with it, What don’t you like? After that we will go through and see what the flaws of the site are. Evaluate the current structure and try to create a better structure based on the business. At that point we proceed to the the checklist of our design & Marketing Process and start the research.
- Company Research
Shoreline Media Marketing Solutions will research your company to gain the knowledge and history of your services. By doing this it helps us better organize and structure the information on your website. We will research competitors to see how your company is different. We also research searches for your services to see how we can help better position the site on the web.
- Optimization Research / Marketing & Branding Research
What are the key search terms that are used for your company? What are the best domain names to use so it is easy to search as well as type, keywords, and key phrases you can use to help get your site onto all the major search engines. With online webmaster tools we research all of the possible Search Engine Optimization tools that will work best on your site for your company. We also take a look at how you are branding your company. Does your press material all look the same, does it fit and most of all is it working. We then take everything you are currently marketing and organize what you have to see how we can make it work better.
- Design, Structure, & Layout For Web & Marketing Structure
The Design, Structure and layout of your site is important. Giving that potential client the information that they want or need when they need it is important. What is also important is the look and feel of the site as well as it being easy to navigate with clean and organized navigation. Strong Navigation structure, Strong Design, and Professional layout is something you want to wow the visitor. Shoreline makes sure that the design structure of your site fits the structure of your company. Shoreline will also look at the structure of your Marketing. Is it structured to a point where it is helping you and helping drive the potential customers/clients to the site. Shoreline will look into all aspects of your media solutions to see where we can improve everything and have it all work together. From there we start to build.All images are provided from the client to Shoreline Media Marketing. If professional images are needed Shoreline can assist in gaining access to certain images for website use. If professional images are needed that are in need of a photographer one of Shoreline’s in house Photographers will be able to supply the client with all images that need to be taken. Shoreline will not accept any images taken from the internet. All clients that provide images to Shoreline must have copyright information for that image in order to use it on any website or marketing material.
- Editor & Grammatical Critiquing
Once the site has been built, The pages/categories have been structures and the content has been entered your website will go on to be edited for any grammatical changes as well as spelling and puncuation corrections. In most cases a lot of the content is supplied by the client which we may edit to better support the SEO (Search Engine Optimization). If the content is not supplied we will write fresh and relevant contact that pertains to all of your services or profession which will also go through all phases of editing and grammatical critiquing.
- User & Potential Client Experience
Might sound strange but just like going to a hotel or restaurant. The first thing you want is to have the customer come back to you. This is something we stress on. Having a clean well content driven site is something that will give your visitors a great experience and wanting to come back to your site anytime they need information on your services or even to just browse certain sections like blogs, Tips & Tricks, and much more. We make sure that each part of your site fits best for the target market you are trying to reach. The user wants an easy experience finding everything they need without getting frustrated searching your site.
- Social & Media Integration
Being that social media and video are getting more and more popular we want to be sure that all of your networks are visible anywhere the user is going on your site. We will research what sites you have, don’t have, and what sites you need to have to help implement this into the design leaving the visitor to get to all of your Social Media sites as well as letting them post useful information from your sites to their social networks. Whether it is Twitter, Facebook, Vimeo, YouTube, or any other Social Media Site we make sure it fits with the structure of your design and marketing design. But i don’t really need Social Media. Wrong!! half of the Social media Networks out there are free advertising. It just takes professional set up and knowledge to get the results you want.
- Tracking
Tracking is an important tool that most people lack on their website. You want to be able to track who visits and when they visit. Not only to keep track of the hits or clicks you are getting but to see where the visitors are going to and how long they are staying there. This will give you information on what pages are not being targeted to help improve the information on that particular page.
- Marketing
Marketing your website is important when it comes to traffic and trying to get those new leads turning them into clients. We market your site just like as it was our own. We research what directories you should be a part of, Search Engine Submissions, Google Accounts, Social Media Accounts, Micro Marketing, and much more. We are sure to set your company up with any tools we feel best fit your marketing structure. We take those tools and implement them into your online network.
- Testing
Testing your website is just as important as designing it. The key things we look for are the following. Does my website look the same on all browsers? Does my website look the same on all mobile devices? Does my website look as it does on regular computers on all mobile devices? Shoreline Media Marketing makes sure all of these get answered with YES. We make sure all designs are mobile friendly, work on all browsers, and function the same anywhere you are viewing it. Not only that we make sure all keywords as well as optimization are all in order before going live. Search Engine Submission, Directory Submissions, Keywords, Page Titles, Image Tagging, and Content Optimization are just a few of the check points we cover.
The Shoreline Media Solutions Project Planner
Download The Shoreline Media Solutions Project Planner and Client Information Sheet to list questions that will better help us help your structure. Download Here
